Swansea style in Selfridges

Swansea Salon heading high profile Salon launch in Selfridges store, London.

This week the world-renowned London shopping Mecca Selfridges opened the doors of a new Blow dry and styling bar.  The Team of Lara Johnson Lifestyle were given the honour of opening the Salon, delighting Celebrities, Editors and Fashionistas with the latest styles that will be seen on the catwalks of London’s imminent fashion week shows.

The Salon was sponsored by the Trendy hair product brand ‘Sebastian’. The brand has a heavy involvement in the fashion industry, with Dom Capel from Lara Johnson representing the brand as its Editorial and Fashion Ambassador.  The Salon is to be located in the store until the end of London Fashion week with the store having a variety of fashion themed days including a ‘Vogue’ event.

Salon Colour Expert Amy Adamson, Art Director Jay Lacey, and members from his London Based Artistic Team joined Dom to work alongside Selfridges and Sebastian offering this unique service.

“ It has been a real honour to be offered the opportunity to work with such high profile and well respected professionals on this project. We were given the opportunity because Selfridges recognised that we deliver the quality of service they expect whilst offering involvement with the industries leading Fashion houses and publications who retail through the store. “

“ A fantastic few days, we were very busy, which was pretty handy as it managed to surpress the urge of a shopping frenzy. The team excelled and I was very proud that a Swansea business played such an important role in such a high profile event.”